Sally Beauty Unveils ‘Rooted in Success’ Series For Black History Month

Rooted in Success will kick-off with two pop-up events on Saturday, Feb. 24 in Atlanta, and Saturday, March 16 in Washington, DC. 

Timed for Black History and Women’s History Months, Rooted in Success facilitates engagement between students from Historically Black Colleges and Universities (HBCUs), entrepreneurs, Black- and female-founded beauty brands and consumers. The collaboration underscores Sally Beauty’s commitment to building an ecosystem that fosters connections within the textured hair community, according to the brand.

This spring, active HBCU-enrolled students in the US will receive 10% off in-store and online at Sally Beauty.

“We believe beauty is a powerful form of self-expression, and we see it as our role to facilitate access beyond quality products by providing opportunities for influential industry leaders to engage, inspire, and connect with consumers and young entrepreneurs,” said John Goss, president of Sally Beauty. “At Rooted in Success, we are showcasing founder-led stories from both emerging and established Black beauty leaders, and we are excited to celebrate this partnership through local events and continued support year-round.”

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